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The game of “Business” is won or lost depending upon a company’s ability to create loyal customers. A winning business will articulate its value by making the goods and services it provides accessible to every prospective customer. This assures every customer will feel welcome, comfortable and wanted.

In today’s competitive economy and diverse marketplace, no business can overlook any customer segment. Every employee who engages a customer must be prepared to communicate with every customer comfortably, clearly and when appropriate, confidentially.

There are nearly 30 million people in the United States who have communication disabilities. People in this group are either deaf, hard of hearing, speech disabled or understand only sign language. In addition, there are at least 30 million more people who communicate most comfortably in a language other than English.

Interpretype enables everyone who engages a customer to do so in a language the customer can understand easily, quickly, accurately and affordably. What is the value of a customer service person who can communicate with every customer in the language of the customer? What is the advantage of a frontline employee being able to communicate easily in 240 spoken languages, talk with customers who are deaf, hard of hearing, speech disabled or understand only sign language? Will it improve access to 60 million potential customers?

Interpretype will help to get and keep more customers because it truly enables every customer service representative to converse face-to-face with anyone, in any language, at any time.

Human Resources Professional